MSQ Sustainability Statement 2008
The Media Square Group is in the business of delivering value to our stakeholders. We understand this extends way beyond big ideas for our clients, returns for our shareholders and development and reward for our employees. We also have a responsibility for the impact we have on society and the environment.
With this in mind, 2008 has seen the launch of a new approach to build a more positive relationship with our environment. This undertaking is focussed on looking at ways in which we can reduce any negative impact we make on the planet, whilst still achieving our business objectives and meeting our clients’ expectations.
In keeping with our entrepreneurial philosophy, the detail of the programmes put in place across the Group is shaped by the individual agencies and the individuals within them.
Three specific examples of the programmes being put in place across the Group include:
The Gate UK - The Big Green Plan
In order to ensure we can measure a positive impact, we have devised a ‘roadmap’ which will measure our commercial footprint in terms of tonnes of C02, by employee and at an absolute level. We will then agree targets for reduction across the foreseeable future against a ‘do nothing’ benchmark. And importantly device a phased reduction and action plan of efficiencies detailing how we will get there.
Every employee will be informed and empowered to help achieve our targets.
Illuminas – Reducing our carbon footprint
Under our “Footprint Reduction” initiative, we have introduced a 100% shred and recycle policy on all documents, and have provided in-house facilities for employees and clients to recycle all other, non-business related materials.
At the same time, we have implemented a variety of energy saving measures in our offices. We also automatically build-in carbon off-setting into all flights taken by employees.
Twentysix – Reducing our carbon footprint
Twentysix pursues an active role in limiting its day to day impact on the planet and has a formal working methodology that is provided in our staff handbooks.
However, rather than just making a series of impressive sounding statements, we believe it is the little day to day things that our staff can actively participate in that add up and makes a real impact.
Under our “Recycle it” initiative, we have introduced a 100% shred and recycle policy on all documents, and have provided in-house facilities for employees and clients to recycle all other, non-business related materials.
At the same time, we have implemented a variety of simple but effective energy saving measures in our offices from switching off lights, making sure staff power down their computers each night, discourage printing unless absolutely necessary etc.
We actively encourage the use of public transport and provide interest free loans to assist our staff in this respect. We also provide secure parking facilities for those members of staff who bike-to-work every day. Currently over 98% of our staff use public transport or pedal power to get to work.
We actively encourage car sharing for all client related meetings and reward car owners with additional payments in lieu of this policy. We also automatically build-in carbon off-setting into all flights taken by employees.