Business to business communication specialist, IAS b2b Marketing, has rewritten the marketing history books by becoming the first ever UK agency to be awarded the prestigious ‘B2 Agency of the Year’ accolade by the Business Marketing Association (BMA).
Still reeling after its unprecedented success at the industry renowned B2 Awards, which saw the agency take home a mammoth 21 awards, IAS has been awarded the ‘Grand Prix’ in the advertising category for its client Kingspan, and also named as BMA’s ‘Agency of the Year’.
This is the first time in the association’s 35-year history of running the awards that a UK agency has taken the top gong, with IAS fending off stiff competition from the likes of Slack & Company, gyro, Stein + Partners Brand Activation, Eric Mower & Associates, and Doremus.
Based in America, the BMA is the only global association for B2B agencies that exists, designed to represent expertise in business-to-business marketing and communications. Organised by the leading association, the B2 Awards are one of the oldest and most well respected B2B communications award programmes across the globe.
Rob Morrice, MD of IAS, spoke about the agency’s recent success: “This is by far the best achievement of my working life and the highest point of IAS’ 37-year history - and that’s saying something as we are currently the most awarded agency in the history of UK B2B marketing, having won three of the last four UK B2B Agency of the Year awards to be held and a massive 34 awards so far this year alone.
“We have always said that being the best doesn’t necessarily mean being the biggest and after this fantastic achievement, which well and truly puts IAS on the global map, I think it is only fair that we can make claim to being the best B2B agency around.
“However, never one to rest on our laurels, we have exciting plans in the pipeline which will see us take the IAS model and ‘franchise’ it, investing in agencies across other parts of the world, in a bid to further enhance our new, and well deserved, ‘global’ status.”
First formed in 1973, before the term ‘B2B’ was officially coined, IAS, or Industrial Arts Services as it was first known, believes itself to be the UK founder of the B2B marketing sector.
Note to editors:
Established in 1973, IAS b2b Marketing is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of international market leading clients. Currently employing some 60 B2B specialists, IAS b2b Marketing is based in Bollington in south Manchester.
IAS b2b Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of cú150m, employs over 1,000 employees in seven countries and boasts 700 clients worldwide.
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