IAS does B2B 'for dummies'

29/04/10

John Wiley & Sons, the publisher of the world famous ‘For Dummies’ guides has worked with IAS b2b Marketing to develop B2B Marketing For Dummies.

The publication demystifies the complex world of business-to-business marketing, written in simple, easy-to-understand language, it shows creativity isn’t just for consumer brands.

IAS b2b Marketing’s managing director, Rob Morrice, said: “With more than 150 million books in print, ‘For Dummies’ is the most successful reference series in the world, and as we are the number one B2B agency in the UK, it was an ideal partnership.

“From our unique position as current holder of the only two B2B Agency of The Year awards that exist in the UK, we have made it our mission to pick up the baton for the industry. Whilst ‘For Dummies’ has firmly established itself as an authority on over 1,300 different topics, we’re focussing our efforts on spreading the word about the creative world of B2B marketing.”

Scott Smith, a spokesperson for John Wiley & Sons, said: “When developing the ‘For Dummies’ books, we always look to work with leading experts who know their industries well and IAS is a prolific award winner in the area of B2B Marketing.

“It’s a welcome addition to the ‘For Dummies’ family and we’re confident that marketeers from all fields of the discipline will find it a useful resource and an innovative example of B2B marketing.”

Visit the B2B Marketing For Dummies website, www.b2bfordummies.com, to request your free copy, or call Rob Morrice on 01625 578578.

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Note to editors:
Established in 1973, IAS B2B Marketing is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market leading clients. Currently employing some 60 B2B specialists, IAS B2B Marketing is based in Bollington, Cheshire.

IAS B2B Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£150m, employs over 1,000 employees in seven countries and boasts 700 clients worldwide.

For press further information, please contact:
Louise Wheble
Tel: 01625 578578
Email: Louise.wheble@iasb2b.com

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