BBN appoints new Executive Director and announces global expansion plans

01/03/10

Global marketing network, BBN, has announced plans for expansion following the appointment of new executive director, Richard Brelet.

Richard brings a wealth of experience to the Business Branding Network (BBN), having previously held the position of marketing and business development director at Munier – a Paris-based communications agency within the BBN network.

Richard will continue to develop synergies and relationships between existing agencies in the BBN network, which boasts a presence in 26 counties across the globe, as well as implementing aggressive growth plans.

Richard commented: “As a result of my work at Munier, I’ve been involved with the BBN network for over six years and I’ve experienced, first-hand, the passion that the whole network has for B2B communications. I’m really looking forward to sharing this commitment to B2B branding with new and existing partners across the world.”

The BBN network enables independent communications agencies across the globe to experience the benefits usually only associated with being part of a plc. BBN provides partner agencies with international business opportunities, as well as the chance to share best practice and to learn from leading communications professionals.

Richard continued: “The network provides a great deal of support for member agencies, including access to a group-wide marketing and PR function. BBN also plan to launch an annual BBN academy, the event will provide partners with an interactive forum to discuss and learn from one another. It’s a really positive step towards achieving our goal of becoming a truly global centre for excellence in B2B communications.”

Richard, who will be based at BBN’s new headquarters in London, is ideally suited to developing relationships, with partners and clients, on a global scale. Having lived and worked in both France and England, Richard is not only multilingual but also boasts a wealth of multicultural experiences.

For press information: Louise Wheble/ Nikki Poyser IAS B2B Public Relations, Clarence Mill, Clarence Road, Bollington, Cheshire SK10 5JZ. Tel 01625 578 578, Fax: 01625 578 579, e-mail louise.wheble@iasb2b.com / nicola.poyser@iasb2b.com

About BBN
BBN implements brand and communication strategies that add value to its clients’ businesses globally. BBN is one of only a few dedicated communication networks that work on a global scale. It differs from others due to its collective investment in common techniques that provide brand consistency, wherever a client is in the world. A global network of independent agencies that choose to work together, BBN shares a common goal - to see its clients succeed. Because of the entrepreneurial attitude of its members, BBN is both quick to respond and agile in execution. www.bbn-international.com

Back