Media releases

SBG&FINEX appointed for launch of Monstermob's Music Channel MobMusic

17/02/06

Media Square plc, the international marketing communications and marketing services group, is pleased to announce that its subsidiary, SBG&Finex, has been appointed as the lead direct response agency for the launch of MobMusic, Monstermob's music channel.

MobMusic will officially launch in March 2006 and will be the first independent mobile phone content provider to offer a full length music track service delivered over the air (OTA) direct to mobiles on 2.5G. MobMusic will be a complete music experience on mobile phones, with 'MobMusic' membership costing just £1.50 a week. MobMusic aims to recruit an expansive mobile community of ‘music lovers’, which in turn will generate a highly profitable and scaleable business.

Monstermob is a leading international mobile content provider which has grown rapidly through the acquisition of innovative content businesses in strategic locations. Its aim is to be no .1 globally in mobile entertainment business by making real inroads into the revenue driving music category.

SBG&Finex, which were acquired by Media Square as part of the Marketing Services Group from Huntsworth in November 2005, focuses on brand building response activity, leveraging brand equity to drive sales. Its work covers a plethora of media including DRTV, press, outdoor, ambient, direct mail, mobile marketing, and retail/in-store promotions. Its extensive client list includes Sky, Hewlett Packard and COLT.

Website - http://www.sbgfinex.com

Further information:

Media Square plc

Andrew Baud, Head of Communications
M: 07775 715775
e-mail: andrew.baud@mediasquare.co.uk

Buchanan Communications
Bobby Morse
T: 0207 466 5000
e-mail: bobbym@buchanan.uk.com

Isabel Podda
T: 0207 466 5000
e-mail: isabelp@buchanan.uk.com

Notes to Editors:

Media Square was listed in September 2000 with the present management taking control of the Board in 2002. The business has grown more than ten-fold during the last three years through a combination of organic growth and acquiring 14 businesses since the beginning of 2003.

Following the acquisition of the Marketing Services Group from Huntsworth plc in November 2005 for £63m, Media Square's largest acquisition to date, the company has pro-forma turnover of over £200m, approximately 1,700 employees, and 2,500 clients with operations spanning Europe, the Far East, Africa and America.

The business currently operates in four principal areas, namely retail marketing services; marketing communications; specialist communications and on-line advertising. Today, Media Square is one of the largest and fastest growing marketing companies listed in the UK.

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