Opal appoints IAS b2b Marketing

29/10/09

One of the UK's largest communications network operators, Opal, has appointed business-to-business communications specialists, IAS b2b Marketing, to devise a new customer contact strategy for the organisation.

The aim of the campaign is to help strengthen Opal’s relationships with its customer base and provide an improved customer experience for the B2B telecoms giant’s 140,000 customers. IAS has developed a fully integrated and segmented customer contact strategy that will look at the total customer life cycle, from the initial sign-up, through to the point of contract renewal.

Rob Morrice, managing director at IAS, commented: “This is a very exciting account win for IAS and adds another string to our extensive B2B bow.

Effective marketing is never more important than in an economic downturn and its is great that a leading industry player like Opal is investing in solid B2B communications that will secure and strengthen its market leading position going forward.”

Chris Collinson, managing director at Opal, commented: “IAS demonstrated a real understanding of our business, the markets we operate in and the wants and needs of our target audiences. The customer contact strategy they have developed will take our customer relationships to a new level and really enhance their experience of the Opal brand.”

Note to editors:

IAS b2b Marketing:
Established in 1973, IAS b2b Marketing one of the top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market-leading clients. Currently employing some 60 B2B specialists, IAS is based in Bollington, in south Manchester.

IAS b2b Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£150m, employs 1,000 employees in seven countries and boasts more than 700 clients worldwide.

About Opal
Opal provides communication solutions to UK organisations, serving the needs of over 200,000 business and public sector customers and working with over 350 wholesale partners nationwide.

Opal is the business-to-business division of The TalkTalk Group, who are the UK's third largest communications network operator, with a total of over 4m customers.

As the leading provider of 21st century network connections and applications for businesses, Opal has over 15 years’ experience in serving the needs of business customers across the UK through its team of over 850 dedicated business specialists. Opal understands the challenges modern business face. Whether they want to implement advanced IP solutions, enhance their multi site network or simply save ££'s on inbound and outbound calls, Opal has the experience and solutions.

For press further information, please contact:
Nikki Poyser / Sam Dorney
Tel: 01625 578578
Email: nicola.poyser@iasb2b.com / sam.dorney@iasb2b.com

Back